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NRDC Trustee Leo DiCaprio in a video call-to-action.
On January 28, the NRDC Action Fund launched This is Our Moment, a web-based video campaign urging Congress to pass the first-ever climate and clean energy bill, currently pending in the Senate. The campaign kicked off with the release of a star-studded video call-to-action that includes Jason Bateman, Chace Crawford, Leonardo DiCaprio (an NRDC Trustee), Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum and Forest Whitaker. This is Our Moment enables citizens to become participants by uploading their own videos in support of a clean energy economy and sending direct emails to their Senators. This is Our Moment is designed to create a virtual army of climate activists through an emphasis on social media tools like Facebook and Twitter, a rotating display of user-generated videos, and the video player itself, which is an embeddable widget for websites, social networking pages and blogs.
The interactive video campaign has smashed records: as of February 16, it has had 2.6 million views, 93,000 visits to the Action Fund site and more than 40,000 letters to Senators demanding passage of clean energy legislation. Rolling Stone has called it "Brilliant...the best PSA ever." Congratulations to NRDC's creative team: Daniel Hinerfeld, Francesca Koe, Lisa Whiteman, Jenny Powers, Lisa Goffredi, Will Tam, Sherry Goldberg, Phil Gutis and Heather Taylor.